Gillian and Anne discuss what you need to know about how your culture affects your sales. Sales success in the age of social media and SEO is different; the tools and toys HAVE changed the game. If you rely on new media for brand communication,the message you spread in your marketing must flow through to the personality, style, and delivery of your salesperson. Indeed, your sales person will drive your corporate culture. Learn how to align them with your corporate style.

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