This month, catch our perspectives on what it means for a brand to own a "Tok." Also listen for: Planner Jared getting candid about his feelings on the famed TikTok algorithm, Copywriter KT's description of Cottagecore and its connection with late stage capitalism, Head of Innovation Layne providing analysis on how comedy styles change over the decades based on cultural sentiment, and ECD LoRo waxing poetic about income levels and entertainment trends.