In this episode of "Break into Security", we delve into the fascinating world of social engineering and its correlation with digital marketing. Our host, Ambition Phillips, takes us on a journey through the principles of social engineering and how they can be used to manipulate human behavior to gain unauthorized access to computer systems and networks. We explore the concept of authority in social engineering, and how it is utilized in marketing tactics, techniques, and protocols. From the use of scent in the Aqua Velva and Old Spice commercials to the symbolism of a masculine scent in advertising, we uncover the ways in which marketers use social engineering to influence consumer behavior. Join us as we explore the intersection of social engineering and digital marketing and discover the question that it brings to mind.

Watch The Video Episode:

https://youtu.be/KazNGMuGMF4

Social Engineering Reads:
Mailchimp Suffer Social Engineering Attack - https://www.cshub.com/attacks/news/iotw-mailchimp-suffers-another-social-engineering-attack

Social Engineering Stats - https://www.thesslstore.com/blog/social-engineering-statistics/

Social Engineering Uber - https://www.theverge.com/2022/9/16/23356959/uber-hack-social-engineering-threats

 The Psychology of Social Engineering - https://www.youtube.com/watch?v=wDY_SPfed7c&t=2059s