As global ad spends topped 1 trillion dollars for the first time in 2024, it’s never been more important for brands to stand out from the crowd. But amidst such volatility, how exactly do you do that? Join Mark Weinstein, CMO of Hilton Hotels and Omnicom Advertising Group CEO, Troy Ruhanen, as they explore how brands can rise above the noise in times of uncertainty – to own the chaos instead of being owned by it. 

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