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The Cost of Being ‘Nice’
In this refreshingly candid conversation, Ivy Malik sits down with Conrad Ford, fintech founder and C-suite exec at Allica Bank, to explore the money truths that creatives often avoid. From building one of Europe’s fastest-growing companies to hiring bold creatives over bloated agencies, Conrad shares brutally honest advice on financial literacy, pricing, and what it actually takes to land big clients. They discuss why understanding the difference between profit and cash is life or death for a business, how creatives sabotage their own growth by avoiding uncomfortable money conversations, and what companies like Allica look for when hiring talent. I
About Ivy:
Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout
If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.
Thanks for tuning in, and I hope you enjoyed the flight.
Find me on:
Website: https://ivymalik.com/
Instagram: https://www.instagram.com/ivymalikofficial/
LinkedIn: https://www.linkedin.com/in/ivymalik/
Youtube: https://www.youtube.com/@ivymalikofficial
You can also tag the show and share your thoughts, I always love hearing what resonated with you.
About Conrad Ford:
Conrad Ford is a fintech entrepreneur and business leader with a rare blend of corporate strategy and startup grit. After an early career in banking and a leadership role at a Deloitte Fast 500 tech firm, he founded Funding Options—named one of the Financial Times' fastest-growing companies in Europe and loved by customers with a 95%+ Trustpilot rating. Today, he’s helping scale Allica Bank, the UK’s fastest-growing company, while drawing on deep experience in building high-performing teams, direct and partner-led growth, and leading through disruption.
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By Ivy MalikIn this refreshingly candid conversation, Ivy Malik sits down with Conrad Ford, fintech founder and C-suite exec at Allica Bank, to explore the money truths that creatives often avoid. From building one of Europe’s fastest-growing companies to hiring bold creatives over bloated agencies, Conrad shares brutally honest advice on financial literacy, pricing, and what it actually takes to land big clients. They discuss why understanding the difference between profit and cash is life or death for a business, how creatives sabotage their own growth by avoiding uncomfortable money conversations, and what companies like Allica look for when hiring talent. I
About Ivy:
Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout
If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.
Thanks for tuning in, and I hope you enjoyed the flight.
Find me on:
Website: https://ivymalik.com/
Instagram: https://www.instagram.com/ivymalikofficial/
LinkedIn: https://www.linkedin.com/in/ivymalik/
Youtube: https://www.youtube.com/@ivymalikofficial
You can also tag the show and share your thoughts, I always love hearing what resonated with you.
About Conrad Ford:
Conrad Ford is a fintech entrepreneur and business leader with a rare blend of corporate strategy and startup grit. After an early career in banking and a leadership role at a Deloitte Fast 500 tech firm, he founded Funding Options—named one of the Financial Times' fastest-growing companies in Europe and loved by customers with a 95%+ Trustpilot rating. Today, he’s helping scale Allica Bank, the UK’s fastest-growing company, while drawing on deep experience in building high-performing teams, direct and partner-led growth, and leading through disruption.