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The Cost of Corporate Activism
If a company takes a stance on a social or political issue, what financial impact is the firm opening itself up to?
A new study from Dr. Hengda Jin, an assistant professor of accounting at Mays Business School, examines the impact of corporate activism on consumer behavior, specifically around Georgia’s voting reform laws after the 2020 presidential election. On this episode of Created at Mays, Dr. Jin reveals the financial pros and cons of a company choosing to disclose its stance on social issues.
Read Dr. Hengda Jin’s full study here.
The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.
- Faculty Profile of Dr. Hengda Jin
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By Texas A&M UniversityIf a company takes a stance on a social or political issue, what financial impact is the firm opening itself up to?
A new study from Dr. Hengda Jin, an assistant professor of accounting at Mays Business School, examines the impact of corporate activism on consumer behavior, specifically around Georgia’s voting reform laws after the 2020 presidential election. On this episode of Created at Mays, Dr. Jin reveals the financial pros and cons of a company choosing to disclose its stance on social issues.
Read Dr. Hengda Jin’s full study here.
The Created at Mays Podcast is a production of Mays Business School and Texas A&M University and is produced by University FM.
- Faculty Profile of Dr. Hengda Jin