Ever catch yourself saying, “I don’t know” when it’s time to make a decision in your business? This episode breaks down why that sentence is rarely about clarity—and almost always about avoidance. Liz shares the truth about what “I don’t know” is actually costing you, how it shows up in decision loops and creative paralysis, and how to shift from confusion to momentum. If you’ve been swirling in half-decisions, this one will help you re-enter clarity with honesty and action.

In this episode, you’ll learn:

• Why “I don’t know” is a protective thought—not a fact

• The 3 hidden fears that keep smart business owners stuck

• How to reframe confusion into confident clarity

• What it means to lead through decision, not perfection

  
  

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