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The Cost of Misalignment
Tim Hillison, Founder & CMO of entrypoint1, works on the frontlines to create unified messaging across revenue teams for B2B startups and scaleups. Using recent case studies, Tim shares how misaligned messaging affects the customer experience, conversions, and pipeline growth.
- About the Pioneer > 00:53
- Biggest Challenge > 02:08
- Looking Forward > 08:10
- 100 Pennies > 10:26
- Final Thoughts > 14:41
View the 100 Pennies Game: Click Here!
Follow Tim Hillison on LinkedIn
Follow Manoj Ramnani on LinkedIn
About this Pioneer
Positive, engaging, and human, Tim Hillison connects marketing to business outcomes, driving revenue, efficiency, and effectiveness for B2B SaaS startups and scaleups.
As a Growth Advisor, Tim provides marketing strategy and execution for global emerging brands and publicly listed companies. He has launched products and campaigns for top brands like Visa, Microsoft, and PayPal, and advised global brands on go-to-market strategy.
Tim builds marketing strategies for venture-funded startups such as Fractus and Arkose Labs, and has established his own business across Europe and the United States.
He speaks on marketing efficiency, AI, and go-to-market strategy, and mentors upcoming marketers as a member of M2, Hard Skills Exchange, Product Marketing Association, and the CMO Alliance.
View all episodes
By SalesIntelTim Hillison, Founder & CMO of entrypoint1, works on the frontlines to create unified messaging across revenue teams for B2B startups and scaleups. Using recent case studies, Tim shares how misaligned messaging affects the customer experience, conversions, and pipeline growth.
- About the Pioneer > 00:53
- Biggest Challenge > 02:08
- Looking Forward > 08:10
- 100 Pennies > 10:26
- Final Thoughts > 14:41
View the 100 Pennies Game: Click Here!
Follow Tim Hillison on LinkedIn
Follow Manoj Ramnani on LinkedIn
About this Pioneer
Positive, engaging, and human, Tim Hillison connects marketing to business outcomes, driving revenue, efficiency, and effectiveness for B2B SaaS startups and scaleups.
As a Growth Advisor, Tim provides marketing strategy and execution for global emerging brands and publicly listed companies. He has launched products and campaigns for top brands like Visa, Microsoft, and PayPal, and advised global brands on go-to-market strategy.
Tim builds marketing strategies for venture-funded startups such as Fractus and Arkose Labs, and has established his own business across Europe and the United States.
He speaks on marketing efficiency, AI, and go-to-market strategy, and mentors upcoming marketers as a member of M2, Hard Skills Exchange, Product Marketing Association, and the CMO Alliance.