In this episode of Only Business, we dive into the growing trend of entrepreneurs charging premium prices without delivering premium value. From overpriced “brands” with no clear identity to consultants offering empty promises, we challenge the mindset of “get everything, give nothing.” We explore how this approach erodes trust, alienates customers, and ultimately leads to unsustainable businesses. You’ll learn the key ingredients for earning premium pricing, including delivering measurable results, building a meaningful brand story, and understanding the true value of your expertise. Whether you’re setting your prices or reevaluating your offerings, this episode is a must-listen for building a business with integrity and longevity.