What is the cost of a full transformation of trade channel promotion technology?

This is an elusive figure because in the midst of this global expansion of trade promotion technology and the growth of TPx vendor innovation, consumer products manufacturers are challenged to understand realistic costs in advance of beginning the initiatives in order to properly budget. In this podcast episode, Rob Hand breaks down the issues and problems that drive the costs to the levels we are seeing, and offers an opportunity to better plan for these expenses before beginning a major modern TPx transformation. For the White Paper that goes with this podcast episode, request a copy at [email protected]