As January draws to a close, Matt reflects on a truth that shows up in every meaningful build: growth always asks something in return. Preparing for a conversation with an author and rereading a short story from The Sacrifice Paradox, he explores the quiet decisions founders and creators face — when to hold on, when to let go, and how to invest something precious in service of a larger future. This episode weaves together business design, personal intention, and the discipline of choosing trade-offs consciously, not reactively. A meditation on building with wisdom, protecting what matters most, and deciding when sacrifice is actually an investment.

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