Is there a downside to winning? What is the cost of competition? And what is the alternative? Luke McPharlin, a former Australian Football League player, is back by popular demand to share his insights and to answer these critical questions, particularly as we live in a society that is consumed with competition and success. He gives advice to the next generation on success - advice that is useful not only to the aspiring football player but to all of us who want to succeed, whether as a parent, CEO or sports star.