The Cost You Pay isn’t necessarily in dollars…

It’s much greater.

But before we get into that, let’s do a little recap of the last week.

In last week’s episode, I talked about ‘burning the boats’ and simplifying everything in my business. Sharing that and getting the podcast published was the fuel I needed.

There is something about putting stuff out there that lights a fire in me.

I love setting up some sort of accountability that keeps me on track.

Whether it’s to a mentor, a friend or publicly putting it out there – it works. I used to judge myself because I always felt like it was weak to need that (this was many years ago), but now it feels like a superpower.

I know what works for me, and I’m running with it.

I also did something last week I’ve been putting off for far too long – I got back in front of the camera! Go me!

And here’s the truth… which I’m guessing most women will be able to relate to: I was having a really good hair day and basically told myself, “Girl, your hair is on point today. You need to record a video.”

Whatever it takes, right?

So, I raised my desk, decided on the topic, and hit record. I posted the video to both my Facebook business page and personal page. Then I posted it to the biz page first and then to my personal page. On the personal page, I asked people to tell me where they saw it first.

I got more comments on my personal page than on my business page, but it’s all a process.

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Here’s the crazy thing…

After having a conversation with my friend, Emma Hersh, and my experiment posting the same question on Twitter, Linkedin, and Facebook – I’ve decided I’m going to focus on Facebook, YouTube, and TikTok.

Emma was great and sent over some data she found, and let me tell you, Facebook is NOT dead. Gen Z may not be there, but my audience is.

Then the next day, I came across a Gary V video (and I haven’t watched or listened to him in a long time), and he said the three platforms people should be focusing on are: Facebook pages, YouTube shorts, and TikTok.

So that felt a little confirming.

That being said, I say show up where you feel most comfortable, create what you enjoy creating, and go all in.

Because I’ve made the commitment to do more video, it’s easy to repurpose what I’m doing across all three platforms.

So, that being said, here’s where you can follow me on all three. And bear with me as I start reworking my profiles on these platforms:

• Facebook business page
• YouTube
• TikTok

Here we go, friends.

The Cost You Pay

I get super giddy when I come across someone new who inspires me.

You’ve heard me talk almost non-stop about Dr. Benjamin Hardy and the books he’s written with Dan Sullivan. I had come across Ben Hardy last year, but for whatever reason, I wasn’t quite ready for that work.

Clearly, that’s changed.

Well, last week, I came across someone I had never heard of, who is killing it, and I have been bingeing her content. What I love about this woman is that she’s not in the BS guru internet marketing/creator space.

I won’t go sideways ranting or throwing shade at anyone here, but I think you get my point.

The people who are unrelatable, keeping themselves at arm’s length from their audience, and whose message feels tired (or is this just me?)

Anyway…

I’m referring to Tiffany Carter of