carla lalli music is one of my favorite people in food. A couple weeks ago, we chatted about this piece she wrote, diving into the financial, emotional, and creative costs of trying to make it as a food creator on YouTube.

We had this conversation on Substack Live. When I’m not writing this blog, I spend a lot of time talking with creators on and off the platform about why they should use the Substack App to publish video. It’s a thing we’re actively attempting to crack, but also a thing that’s legitimately starting to work. I’m really excited about it.

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