In Episode 2 of The Counter Offer, Meredith Alderson and Jenny Kim catch up on life lately — from spring break plans with family and the realities of juggling busy schedules to behind-the-scenes conversations about Austin real estate, marketing strategies, and new construction homes.

The episode also dives into real estate topics including FLEX listings, off-market strategies, private listings in Austin, and Jenny’s experience working on one of her latest new build projects. Meredith and Jenny share insights into how strategic marketing, relationships, and timing can completely change the outcome of a listing in today’s market.

The main conversation centers around the idea of “work-life balance” and whether that phrase is actually setting working moms up for failure. As business owners, Realtors, and mothers, Meredith and Jenny get honest about the pressure to “do it all,” the realities of balancing family and entrepreneurship, burnout, mom guilt, ambition, and why perfect balance often isn’t realistic, especially in careers like real estate that never fully turn off.

They also share lessons they’ve learned throughout their careers about boundaries, prioritization, motherhood, building businesses, and creating lives that work for their families instead of chasing unrealistic expectations.

Whether you’re a working parent, entrepreneur, Realtor, or someone trying to navigate career growth and personal life, this episode offers a relatable and honest conversation about business, motherhood, ambition, and redefining success on your own terms.

Topics include: • Working moms in real estate • Work-life balance and burnout • Austin real estate market strategies • FLEX listings and off-market homes • New construction homes in Austin • Real estate marketing and branding • Entrepreneurship and motherhood • Balancing business ownership and family life • Real estate advice from experienced Austin Realtors • Honest conversations about modern motherhood

Follow Meredith Alderson: Instagram: @meredithalderson.heyday The Heyday Group: @heydaygroupaustin

Follow Jenny Kim: Instagram: @jennykimrealtor June & Co.: @juneandcompany

Produced and edited by Adam Walding Instagram: @adamwalding.heyday

The Career Pivot That Changed Everything | From Corporate America to Real Estate

Before becoming top Austin Realtors, entrepreneurs, and business owners, Meredith Alderson and Jenny Kim were navigating careers in corporate America, learning firsthand what worked, what didn’t, and what they ultimately wanted their lives and businesses to look like.

In the first episode of The Counter Offer, Meredith and Jenny share the personal stories and career pivots that led them into real estate — from burnout, ambition, and entrepreneurship to building modern brands rooted in authenticity, creativity, strategy, and long-term relationships. They discuss how their backgrounds outside of real estate shaped the way they approach marketing, leadership, client experience, branding, and business growth today.

The conversation also dives into why today’s real estate agents need to think beyond simply being agents at a brokerage and start operating like true business owners and entrepreneurs. From personal branding and social media to systems, relationships, and reputation, Meredith and Jenny unpack what it really takes to build a successful and sustainable real estate business in today’s market.

Whether you’re in real estate, considering a career pivot, building a business, or simply interested in entrepreneurship and personal growth, this episode offers an honest and relatable conversation about taking risks, building something meaningful, and redefining success on your own terms.

Topics include:

• Leaving corporate America for real estate

• Building a personal brand in Austin real estate

• Entrepreneurship and career pivots

• Real estate marketing and social media

• Why agents need to think like business owners

• Client experience and relationship-based business growth

• Lessons learned building modern real estate brands

• Leadership, burnout, and business growth

• What Meredith Alderson and Jenny Kim wish they knew earlier

The Counter Offer is hosted by Meredith Alderson of The Heyday Group and Jenny Kim of June & Co. — two Austin entrepreneurs having candid conversations about real estate, business, branding, life, and everything happening behind the scenes.

Produced and edited by Adam Walding.