Counterfeit consumer goods are a multi-billion dollar shadow industry that affects us all. In this episode of Captain Overfit, we’re taking a no-nonsense flight into the world of counterfeits, revealing the psychology behind why we buy fakes and how to spot them. The allure of the "almost-real" is powerful, but the implications run deep—impacting health, safety, and even funding criminal enterprises.

Key Takeaways:

• Understanding Counterfeits: Learn how the counterfeit market has ballooned to nearly $464 billion.
• Psychological Insights: Discover why Generation Z is leading the charge in counterfeit purchases.
• Spotting Fakes: Get practical tips on identifying counterfeit products, from clothing to electronics.
• Broader Implications: Understand the serious risks associated with counterfeit goods, including health hazards and funding of crime.
• Fighting Back: Explore how brands and governments are combatting counterfeiting.

Join me as we navigate this complex landscape and arm yourself with the knowledge to make informed choices. The future doesn't wait for permission—let's get smart about counterfeits!

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