There's a high risk of tension when one creative critiques the work of another. Fortunately, it's possible for feedback to make us better instead of bitter. In this episode we hear from Armin Vit, leading design critic and co-founder of Brand New. He shares his experiences with diversifying an industry niche, pushing back against comment culture and turning fear of failure into creative fuel.

• For more on Armin Vit visit: https://underconsideration.com
• Visit the Brand New blog: https://underconsideration.com/brandnew
• Special thanks to Matchstic: www.matchstic.com
• Hosted and produced by Blake Howard
• Additional Music & Edit by Michael Engelking 
• Have an idea for an episode? Let us know by visiting: www.thecreativerising.com