De Beers recently launched their first “beacon” campaign in over a decade, “Desert Diamonds.” The campaign is all about the diamond itself, and focuses on a palette of colors, from soft white to deep brown and all of the shades in between. On the heels of their star and talent-studded launch event in New York City, we spoke with Sally Morrison, Market Lead, Natural Diamonds, for De Beers Group who shared information about De Beers’ consumer insights studies, the many touchpoints that are going into their robust marketing and promotional efforts, and the ways in which designers and retailers can get in on all of the action.