PBR has skyrocketed in popularity in the past 18 months, and much of it is because of the action taken by Kosha Irby and his team. They didn’t wait for someone to tell them what to do when COVID-19 became a national crisis in March of 2020; they took extraordinary steps to do whatever it took to stop the spread AND get back to action as soon as possible. In this candid, positive interview, Kosha (pronounced ko-SHAY) reveals the specific steps they took to be the first sport to come back from lockdown, and how PBR has taken “The Cowboy Way” to new heights for their fans, their athletes, and all their other stakeholders.    

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