How does a homemade snack bar become a household name found in every major supermarket? It’s easy to see a successful product on the shelf, but we rarely hear about the grueling three-year journey of production failures, distribution nightmares, and endless rejections that it took to get there. This isn't about billion-dollar tech companies; it's about the grit required to turn a kitchen recipe into a CPG empire.In this episode, we break down the critical first 36 months of a founder's journey. You'll learn the secrets to nailing your packaging, the difference between selling at a farmers' market versus landing a Whole Foods contract, and how to navigate the complex web of distributors and brokers without going bankrupt. We're getting into the unglamorous, make-or-break details that separate the brands that thrive from those that never leave the garage.

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