
How can you stand out in a crowded market of non-fiction books? How can you build a business around your central topic? 



How can you deal with failure to move on to success? Stephanie Chandler shares her experience and tips.



In the intro, HarperCollins and KKR make bids for Simon & Schuster [The Hotsheet]; more details from the Indie Author Earnings report [ALLi]; Thoughts from SPS Live; Photo of my boxed set (in a box); Amazon launch their Generative AI Innovation Centre. My books related to this interview: Career Change, How to Write Non-Fiction, Your Author Business Plan, Public Speaking for Authors, Creatives, and Other Introverts.






Today's show is sponsored by Ingram Spark, which I use to print and distribute my print-on-demand books to 40,000 retailers including independent bookstores, schools and universities, libraries, and more. It's your content—do more with it through IngramSpark.com.






Stephanie Chandler is the author of multiple nonfiction books, a professional speaker, and CEO of the Nonfiction Authors Association and Writers Conference.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.



Show Notes




* Changes in publishing and marketing for nonfiction authors over time and what still works



* How to stand out and build your community



* Content marketing and long-term marketing strategies



* Deciding what nonfiction book to write—should you stay in your lane?



* Letting go, quitting, and moving on



* Dealing with failure and using it to find the right direction for your writing — and your life



* How nonfiction authors can leverage their book to generate multiple streams of income



* The Nonfiction Authors Association and how it is useful to authors




You can find Stephanie at NonfictionAuthorsAssociation.com



Transcript of Interview with Stephanie Chandler


The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Books

Entrepreneurship

Self-Improvement


How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? Chelle Honiker gives some mindset and practical tips.



In the intro, IBPA guide to publishing models; We need to talk about independence [Self Publishing Advice article; my podcast episode with Orna Ross]; The Financial Times signs a partnership deal with OpenAI [FT]; The Big Leap — Gay Hendricks; AI Tools on Brave New Bookshelf; Spear of Destiny; Stone Hunters by Rod Penn; 






Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital to get started.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Chelle Honiker is the co-founder and publisher of Indie Author Magazine, Indie Author Training, Indie Author Tools, and Direct2Readers.com. She's also an author, speaker, podcaster, and program manager at the Author Nation Conference.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Finding a community with other indie authors



* Blocks that might stop authors from using technology effectively



* How to figure out which tools work best for your creative process and author business



* Moving into new and reinvented processes as technology changes



* Using Zapier to automate your author business



* When to use a tool vs. when to outsource a task



* What to expect in the upcoming Author Nation Conference




You can find Chelle at ChelleHoniker.com, IndieAuthorMagazine.com, IndieAuthorTraining.com, and <a href="https://www.

Using Tools To Automate Your Author Business with Chelle Honiker


How can you connect to readers in a way that is sustainable for you and effective at selling books? How can you choose the best platform when there are so many options? Dan Blank gives his recommendations.



In the intro, TikTok ban signed into law in the USA [The Verge]; No One Buys Books [Elle Griffin]; Please stop bashing book publishing [Publishing Confidential]; The Hotsheet; Books sell, but book doesn't [Seth Godin]. Plus, my new podcast logo; Spear of Destiny finishing energy, artist's date at Salisbury Cathedral.  






Today's show is sponsored by my patrons! Join my community and get access to extra videos on writing craft, author business, AI and behind the scenes info, plus an extra Q&A; show a month where I answer Patron questions. It's about the same as a black coffee a month! Join the community at Patreon.com/thecreativepenn






Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, as well as his podcast, The Creative Shift, and his coaching and consultancy services at WeGrowMedia.com.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Learning how to feel good about sharing and marketing



* Keeping the human connection while scaling our reach



* Deciding what platform is best for your style of marketing



* Differences between the “daily work” and launch marketing



* Marketing later books in a series



* Advantages of Substack to get your newsletter discovered



* Balancing social engagement with the work of writing books




You can find Dan at WeGrowMedia.com and DanBlank.Substack.com.



Transcript of Interview with Dan Blank



Joanna: Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, as well as his podcast, The Creative Shift, and his coaching and consultancy services at WeGrowMedia.com. Welcome back to the show, Dan.



Dan: Thank you for having me back. It's always such a pleasure.




Human-Centered Book Marketing With Dan Blank


How can you build a creative, sustainable career as a ‘mid-list' indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode.



In the intro, BookVault bespoke printing options; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [Publishing Perspectives]; AI Publishing Formula Podcast; Brave New Bookshelf Podcast; “I’m not worried about AI, because I got my mojo working.” Stephen King;  






Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






T. Thorn Coyle is the author of paranormal mystery, urban fantasy, alt history, epic fantasy, as well as nonfiction around magical practice. Their latest book is The Midlist Indie Author Mindset.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* What does it mean to be a mid-list author?



* How being weird can help you connect as more human



* Finding your sense of weird and letting it shine in your work



* Making marketing about connection and finding what works for you



* Marketing for Kickstarter in a short-term promotional window



* Tips for managing multiple Kickstarters per year



* Keeping readers engaged with your newsletter and social media



* Creating a tagline that portrays the message of your author business




You can find Thorn at ThornCoyle.com, and the Kickstarter for The Midlist Indie Author Mindset here.



Transcript of Interview with Thorn Coyle



Joanna: T. Thorn Coyle is the author of paranormal mystery, urban fantasy, alt history, epic fantasy,

The Midlist Indie Author With T. Thorn Coyle


What can authors learn from the adoption of AI into the music industry? What are some of the ways musicians are making money in the fractured creator economy? Tristra Newyear Yeager gives her thoughts in this interview.



In the intro, Draft2Digital announced a retail distribution agreement with Fable [D2D]; Kobo launches a new color e-reader [Rakuten Kobo]; Ultimate guide to subscription models [Self-Publishing Advice]; Independence and interdependence [Self-Publishing Advice]; Becca Syme on getting unstuck [Ink in Your Veins].



Plus, Amazon's new AI board member, Andrew Ng [TechCrunch]; AI for Everyone free course; SEO is Dead [Marketing Against the Grain]; My episode on Generative AI Search for Book Discoverability; Yes, Colossal is real, and Spear of Destiny.







This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Tristra Newyear Yeager is the Chief Strategy Officer for Rock Paper Scissors, which provides PR for music innovators. She's also the author of historical fantasy and scientific romance, and the co-host of the Music Tectonics Podcast, which goes beneath the surface of music and technology.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* The current state of AI for musicians — is Suno the ChatGPT for musicians?

Generative AI Impact On Creativity And Business In the Music Industry With Tristra Newyear Yeager


How can you overcome your fears and make a life change towards your dreams? Or tackle the fears that stop you from writing and publishing your book? Rachael Herron talks about creating despite the fear, and getting unstuck in this interview.



In the intro, Blackberry movie and IP questions; The Copyright Handbook by Steven Fishman; Co-Intelligence: Living and Working With AI by Ethan Mollick; London Screenwriters Festival; Lessons from my screenwriting course (2018); Catacomb on my store, and on other stores; Spear of Destiny Kickstarter.






Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital to get started.



You can also Join my community and support the show at Patreon.com/thecreativepenn.






Rachael Herron is the internationally bestselling author of more than two dozen books, including thrillers, feminist romance, memoir, and nonfiction about writing. She's the host of the Ink in Your Veins podcast, and her latest book is Unstuck: An Audacious Hunt for Home and Happiness.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Tackling fear of the unknown when leaving your job, or making a big life change, or becoming a full-time author, based on Eight lessons learned from eight years as a full-time author. 



* Overcoming the fear of the unknown when writing a book and you don't know the outcome



* The writing process when writing memoir vs. fiction



* Fear of judgement when writing memoir



* Writing as flawed and real humans that readers can relate to



* Analogue physical IRL experiences in the digital age



* Different fears that come with launching a Kickstarter




You can find Rachael at RachaelHerron.com and her Kickstarter at RachaelH...

Facing Fears In Writing And Life With Rachael Herron

The Creative Penn Podcast For Writers

The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler

Download our free app to listen on your phone