Season 3 is here with new co-host Lily. This episode tackles a question every designer should sit with: are you mastering your craft, or just mastering your tools?

They dig into why "Figma" isn't a skill, designers vibe coding their own tools, and what a pro photographer with a Barbie camera teaches about fundamentals. Plus: why cross-platform handoffs are still broken, what AI agent demos conveniently skip, and the Ferrari Luce debate, where brand legacy meets bold new design.

00:00 Intro: Welcome to Season 3

00:14 Craft vs. Tooling: The Core Debate

01:18 Building Your Own Tools

03:40 Analog vs. Hyper-Future

05:22 Tooling That Incentivizes Better Design

06:49 Designing for Context, Not Just Platform

08:22 Cross-Platform Continuity & The AI Demo Problem

18:24 Bringing It Back: What Is Craft, Really?

20:09 How Tool Companies Captured Design Culture

22:45 The Ferrari Luce: When Brand Meets New Craft

27:00 Digital vs. Tactile in Car Interiors

32:37 Wrap-Up: Own the Vertical