In this episode, we unpack how great marketing decisions are built on data, not guesswork. From defining the right problem to collecting, analyzing, and interpreting results, we explore the full marketing research process and the thinking that guides it. You’ll learn how researchers design studies—whether exploratory, descriptive, or causal—and how sampling choices shape the quality of insights. We also examine the tools of the trade, from surveys and interviews to focus groups and observational methods, before diving into how data is processed and analyzed using statistical techniques like Chi-square, correlation, and regression. Finally, we look at how modern research integrates visual and audio data to capture deeper consumer behavior. This episode reveals how structured inquiry turns information into strategy.