Welcome to The Pollock Pod, where host Jon Ochoa sits down with Craig Morris, CEO of the Association of Genuine Alaska Pollock Producers (GAPP). Craig shares his journey from aspiring chef to leading GAPP, detailing his extensive career in the protein industry, including roles in government, non-profits, and trade associations. Learn about the major milestones at GAPP over the past 5-6 years, Craig’s vision for the future, and his personal interests in cooking, sports, and building successful organizations. This episode offers a unique glimpse into the man behind the mission and the innovative work at GAPP. Tune in for an inspiring and informative conversation about the exciting future of Wild Alaska Pollock.