THE CRAVING BRAIN
How to Create New Habits
I.
One day in the early 1900s, a prominent American executive named
Claude C. Hopkins was approached by an old friend with a new
business idea.

THE CRAVING BRAIN How to Create New Habits I. One day in the early 1900s, a prominent American executive named Claude C. Hopkins was approached by an old friend with a new business idea.

The Craving Brain

The Power of Habit is a work of nonfiction. Nonetheless, some names and personal
characteristics of individuals or events have been changed in order to disguise identities. Any
resulting resemblance to persons living or dead is entirely coincidental and unintentional.

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The Power of Habit is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional.

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The Craving Brain

The Craving Brain