What is art? Well the dictionary defines art as "the conscious use of skill and creative imagination especially in the production of aesthetic objects", and it's the second half of that definition the production of aesthetic objects, that this episode's guest founded a business upon. Tracy Jonsson-Laboy is the co-founder of Luna Loggia, a mom & pop business that focuses on sourcing and curating well designed objects for the aesthetically minded customer. In this episode Tracy dives into how people perceive art, why art is not a luxury reserved for the rich, how well designed objects can improve your quality of life, why money is energy, and how great storytelling can turn the point of sale process and the overall retail experience into a work of art.