Our guest is Allen Gannett, the founder and CEO of TrackMaven, a software analytics firm whose clients have included Microsoft, Marriott, Home Depot, Aetna, and Honda. He joins us to discuss his new book, "The Creative Curve: How to Develop the Right Idea, at the Right Time." As was noted of this book by Publishers Weekly: "In this stimulating business manual, Gannett...discusses recent psychological research into the appeal that both the novel and the familiar hold for people, writing that