Most creative leaders sacrifice their people on the altar of excellence without even realizing it. But what if the key to better creative work wasn't pushing harder on your team, but actually investing 30 minutes a week in genuine conversation?

In this powerful episode from the SALT 2025 conference, Dustin Pead reveals how intentional one-on-ones transformed his leadership approach after 15 years of prioritizing product over people.

WHAT YOU'LL LEARN:

• The 3:1 question ratio that changes everything (ask three questions for every statement)
• Why consistency builds trust in pennies but loses it in dimes
• The four-part structure: personal check-in, progress review, growth planning, creative inspiration
• How to master the art of asking questions that unlock creative potential (study Oprah, Dan Patrick, David Letterman)
• Five fatal mistakes that sabotage one-on-ones and how to avoid them
• Why your first one-on-one should be 80% personal connection, not business
• Practical action steps to audit your practice and implement transformative one-on-ones this week

Whether you're a creative director, worship pastor, agency owner, or team leader, this episode provides a practical roadmap for conducting one-on-ones that build trust, unlock potential, and create better creative work.

FEATURED RESOURCE:

Download The Creative Guide to One-on-Ones FREE at dustinpead.com/1-on-1 - includes question templates, meeting structures, and practical worksheets you can customize for your team.

CONNECT:

🌐 dustinpead.com📸 @dustinpead on Instagram📧 More free resources at dustinpead.com/free

Helping creatives scale with efficiency starts with helping them know that they matter—and that happens one conversation at a time.

#CreativeLeadership #OneOnOnes #TeamManagement #LeadershipDevelopment