The Creative Marketer

The Creative Marketer

By Dan SanchezBusinessMarketing
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The Creative Marketer episodes

  • Top 10 Nonprofit Marketing/Fundraising Books and How to Read More
    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019.
    One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52.
    How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here.
    What we talked about:
    Why nonprofit marketers should read more
    How to read more, faster
    My top 10 nonprofit marketing/fundraising books from 2019
    22 min
  • Top Nonprofit Marketing: Fundraising Books and How to Read More
    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019.
    One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52.
    How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here.
    What we talked about:
    Why nonprofit marketers should read more
    How to read more, faster
    My top 10 nonprofit marketing/fundraising books from 2019
    22 min
  • Strategic Marketing for Nonprofit Ministries
    People like to use the word "strategic" to describe whatever they're doing. But what actually makes something strategic? And how does strategy inform marketing?
    Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before considering any type of tactical, execution-level questions.
    What we talked about:
    What makes something strategic
    The process to becoming a strategic marketer
    How a strategic process results in growth
    Mark's advice about strategy for other marketing leaders
    36 min
  • How to Successfully‌ Migrate ‌Your Nonprofit ‌CRM‌ ‌to‌ ‌‌Salesforce
    Data leads to insight, and insight leads to dollars. As a nonprofit organization, your data structure and products need to turn the information they hold into stories and those stories into valuable relationships. When selecting the right product and building a new data structure, however, you have to consider how people relate to technology and change.
    Matt Schmitt serves as digital technology manager at Bethany International. In this episode, he talks about how we migrated the organization's donor management software from Blackboard's Razor's Edge to Salesforce.
    What we talked about:
    Why flexibility is key to supporting complex systems
    Why Salesforce won Bethany's business
    How to get all the stakeholders on board with a new process and product
    Practical steps for transitioning from one CRM to another
    How to know if you should work with a data consultant
    27 min
  • Expert Advice on Nonprofit Grant Writing For Long Term Growth
    Dr. Randy Dirks has done a lot of grant writing for Bethany International. There may be no better person to explain what a grant is, when nonprofits should apply for them, and what major mistakes they should avoid in grant writing.
    Randy is Vice President at Bethany International. In this episode, he shares expert advice on how nonprofits can use grant writing for long-term growth.
    What we talked about:
    What are grants? What is grant writing?
    Why would a nonprofit apply for a grant? Why wouldn’t they?
    Where to find grants
    Common grant writing mistakes
    How to better your chances of receiving more than one grant from a foundation
    26 min
  • Nonprofit Branding: 2 Critical Elements Every Brand Needs
    How do you define branding? There are two aspects:
    1. Your look, which is what everybody thinks of. A logo, colors, a business card.
    2. Your message. This is the other side: the story, the community connections, the voice you have.
    Today’s guest is Brandon Crist, Owner and CEO of Brand Mentors. Brandon tells nonprofits how they can collect the branding elements they have scattered about and pull them together to form a cohesive, consistent brand.
    What we talked about:
    How to define branding
    The elements of a nonprofit’s brand
    Successful branding strategies for nonprofits
    Brand guidelines
    How nonprofits can get started with branding
    Resources:
    BrandMentors.com
    Donald Miller’s StoryBrand
    You can find this interview, and many more, by subscribing to the Nonprofit Growth podcast on Apple Podcasts, Spotify, or wherever you get podcasts.
    21 min

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