In this episode, we sit down with Michael Kohlweg from Mountain Fold Studio and Casey Corneil from Calgary Public Library to dive into the creative process behind a fantastic piece of art marketing that you'll probably see from a public institution.

We break down:

• How they developed such an engaging and unorthodox concept
• The creative process that brought it to life
• How they got buy-in from the marketing and communications team at CPL
• Why taking creative risks can lead to powerful results

Check out their Short Film, Page, in the link below:

https://youtu.be/u9JTXEBLpjo?si=cGWmS2P8AsBemb86

This podcast is brought to you by Calgary Marketing Association