In today's episode of the podcast I talk about the concept of 'ardency' and its relation to creative pursuits and principles. If you aren't across this terminology (and it can have a wide range of translations), it means 'enthusiasm', 'willingness' and also speaks to a sort of mental fortitude or adoptive quality determined by one's attitude or entry into a discipline. It can be cultivated, but in many senses, it comes simply down to your own grit and determination.