Susan Harrow is a top media coach, PR expert, and author of Sell Yourself Without Selling Your Soul. For 25 years she's worked with clients from rock stars and celebrity chefs to CEOs of Fortune 500 companies, as well as entrepreneurs, authors, coaches, consultants, and speakers, and the socially conscious. She shows her clients and course participants how to increase their business community (and profits) with PR by using sound bites effectively; find out from this Aikido black belt how creating community can be as simple as getting really authentic about who you are and what you offer.