Between Innovation Podcast

The Creativity Myth

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We dive into the multifaceted world of creativity and challenge traditional notions that limit it to artistic pursuits. We discuss how creativity is an innate human capability, applicable to a wide range of fields and essential for problem-solving, innovation, and personal growth. 

  • Creativity is not reserved for a select few. We debunk the idea that only artists or "creative types" are capable of creative thinking, emphasizing that everyone possesses a unique creative potential. 
  • Creativity is not simply a matter of waiting for inspiration to strike. We reveal the often rigorous and intentional process behind creative breakthroughs, highlighting the importance of practice, experimentation, and persistence.
  • Play is not just for kids. We discuss the vital role of playfulness in unlocking creativity, emphasizing how it fosters exploration, experimentation, and joy, ultimately leading to innovative solutions and a more fulfilling life.
  • We discuss how organizations can cultivate environments that encourage creativity in all employees, including psychological safety, belonging, and flexibility in fostering an innovative workforce.

    • By challenging conventional wisdom and offering practical insights, this episode empowers listeners to tap into their own creativity and foster a more inclusive and innovative world.

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    Between Innovation PodcastBy Switch Innovation Lab