Changing Frequencies Presented by NAB Show

The Creator Economy at Risk | Episode 4


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Changing Frequencies Presented by NAB Show

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AI isn’t just changing how content gets made. It’s changing who owns it ... and who owns you. In this episode of "Changing Frequencies," host Josh Miely sits down with Luke Arrigoni, founder and CEO of Loti, to unpack how generative AI is forcing a new conversation around identity, ownership and control in the creator economy.

They break down:



  • How AI has moved from enhancing creativity to replicating identity at scale
  • Why name, image and likeness (NIL) is becoming a central issue for creators, not just athletes and celebrities
  • What consent, compensation and control actually look like in an AI-driven ecosystem
  • How creators can protect themselves while still leveraging AI as a tool for growth
  • The emerging tension between personal identity and scalable digital extensions of it
  • Why policy, platforms and business models are all struggling to keep up


As AI expands what’s possible, creators are being pushed to define what’s permissible ... and what they’re willing to give away.

🎟 Stay until the end of the episode for an exclusive podcast promo code that gives you a free NAB Show Floor Pass to the 2026 NAB Show in Las Vegas (April 18-22)!

Subscribe for more conversations with the people shaping what’s next in media, entertainment and technology. New episodes every other week, leading into NAB Show in Las Vegas in April. Learn more at https://www.nabshow.com

"Changing Frequencies" is the official podcast of NAB Show. Learn more at www.nabshow.com/category/changing-frequencies.
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