We often have assumptions built into our thinking about what it looks like to start a creative business — things that might not be obvious if you haven’t done it before. 

And this is true whether you’re a beginner or a seasoned creator. Our goal in this conversation is to help you understand what some of those things are, and ways you can make progress on your own journey.

Main takeaways

• Creative “sparks” often occur as external events. It might take losing your job or being thrown into a project to get you started.
• Research the market. Is there competition? How can you be different? Is there a gap you can fill? Do the research, but don’t stay in this phase for too long.
• Once you have a direction, build momentum and to keep it going as long as you can.
• Decide on your medium: writing, audio, video, etc. Then choose a platform to distribute what you create (that isn’t email).
• The creative flywheel includes learning, creating and publishing content consistently, sharing and promoting your work, and making and selling high-quality products and services.

Creators of the day 

• Michelle Williams
• Vanessa Van Edwards

Resources of the day

• How to Get Rich Podcast ~ Naval Ravikant
• Turning the Flywheel: A Monograph to Accompany Good to Great by Jim Collins

Thought of the day

Links

• Basecamp
• Tweetstorm on Getting Rich without Getting Lucky ~ Naval Ravikant 
• Jim Collins
• Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

Stay in touch

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