How should creators manage their money when their income is volatile, unpredictable, and growing fast?In this episode of Digitek presents The Creator Room, Anshuman Sharma, Wealth Manager, Financial Planner and Content Creator, joins Bijay Gautam, Founder of LeverageX Media, to break down the financial systems creators need to build long-term wealth. From managing taxes and setting up the right business structure to building a 1.5–2 year emergency fund, Anshuman shares how creators can separate business and personal finances, diversify their income, and protect themselves from the risks of a volatile career.In this episode, we discuss:• Why should creators separate their business revenue from their personal lifestyle?• Why do creators need a 1.5–2 year emergency fund?• How can keyman insurance protect creators whose income depends on their ability to work?• How should creators decide their salary and lifestyle based on sustainable income?• How can creators build a diversified asset portfolio across equity, mutual funds, real estate and other assets?• Why creators should keep their investments simple instead of chasing complicated financial products• How to choose and work with a financial planner?Whether you're a creator, entrepreneur, or someone building wealth through an unpredictable income, this conversation offers a practical framework for managing money, building financial security, and turning creator income into long-term wealth.About Anshuman SharmaAnshuman Sharma is a Wealth Manager, Financial Planner and Content Creator who manages the money and financial planning of creators, entrepreneurs and high-net-worth individuals. He has managed money for creators including Samay Raina, Kullu and Viraj Ghelani, helping them make better financial decisions, manage volatile income and build long-term wealth. His approach combines financial planning, investment strategy and behavioural coaching. He also creates content around personal finance, investing and wealth creation while building businesses across financial services and creator-led education.Chapters:00:00 – Intro01:13 – 3 Money Mistakes Creators Make02:45 – How To Build The Right Emergency Fund05:18 – How To Plan Your Finances As A Creator05:50 – How To Protect Your Income With Keyman Insurance09:18 – Who Needs Keyman Insurance?10:50 – How To Invest Your Money As A Creator11:34 – When Can A Creator Buy A Car?13:33 – How Much Home Can A Creator Afford?14:24 – How Much Should A Creator Pay Themselves?16:47 – Is YouTube Income Taxable?17:55 – Why Creators Need 2 Bank Accounts18:56 – Why Jitendra Has ₹100 Crore In FD21:08 – How Top Creators Invest Their Money23:37 – Anshuman’s Investment Framework25:57 – The Biggest Investment Mistakes Creators Make27:21 – How To Choose A Financial Planner30:44 – The DSP Mutual Fund Mystery31:17 – How To Diversify Your Investments34:13 – How To Build A Business Around Insurance37:33 – What Comes Before FIRE?38:25 – Rapid Fire41:46 – Anshuman’s Advice For Creators

How did BabyBillion reach 7.4 billion monthly views and get more views than MrBeast for 7 consecutive weeks?

In this episode of The Creator Room, Akshit Chaudhary, Co Founder of BabyBillion, joins Manish Pandey, Co Founder of BeerBiceps, and Bijay Gautam, Founder of LeverageX Media, to break down the data driven content strategy, systems, and business model behind one of the world's most viewed YouTube channels.

From reverse engineering YouTube Shorts and obsessing over metrics like Swipe Through Rate (STR) and Average Percentage Viewed (APV) to building a scalable content production system, Akshit shares how BabyBillion turned billions of views into a sustainable media business.

• How BabyBillion scaled to 7.4 billion monthly views

• Why STR and APV matter more than simply chasing views

• How BabyBillion uses data to decide what content to create

• How to create high quality, value driven content for kids

• How the WEDS framework helps manage a large scale content operation

• How COPPA guidelines and child safety shape kids content

• How BabyBillion makes money despite the low CPMs of kids content

• How they turned YouTube audiences into a direct to consumer business through their own app

• How to build long term media IP instead of relying on viral videos

Whether you're a creator, entrepreneur, media professional, or someone interested in YouTube growth, this conversation offers a behind the scenes look at how a modern media company can build a repeatable content engine and scale it to billions of views.

Akshit Chaudhary is the Co Founder of BabyBillion, a kids media company that has built one of the world's most viewed YouTube channels. His approach combines data driven content strategy, operational systems, and a strong focus on creating safe, high quality content for children. He has helped build BabyBillion's content engine, expand its media IP, and develop new ways to monetize its global audience.

Chapters:00:00 - Intro

01:30 - How Did BabyBillion Reach 7.4B Views?

03:00 - Why Did They Name It BabyBillion?

04:40 - How Much Money Does Kids Content Make?

06:30 - The Formula Behind 7.4B YouTube Views

08:20 - The 2 YouTube Metrics They Obsess Over

10:00 - How BabyBillion Creates Viral Kids Content

15:40 - Does BabyBillion Use AI for Content?

16:50 - How They Measure Team Performance

20:00 - Why These 2 Videos Crossed 1 Billion Views

22:40 - Why BabyBillion Chose Real Kids Over Animation

26:00 - COPPA, Child Safety & Legal Risks

29:20 - How Akshit Started at BabyBillion

31:40 - The WEDS Model

33:30 - How BabyBillion Manages 80+ People

36:30 - The Principles Behind BabyBillion

37:30 - Why Kids Content Beat T-Series

38:35 - How BabyBillion Makes Money

40:00 - Why BabyBillion Built Its Own App

42:00 - COPPA Guidelines Every Kids Creator Should Know

46:20 - How Much Does a BabyBillion Video Cost?

51:55 - Why BabyBillion Doesn't Sell Merchandise

55:20 - How BabyBillion Works With Brands

58:00 - Why BabyBillion Is Different

01:02:00 - What To Do When Your Views Drop

01:05:25 - Akshit's Advice for Creators

01:08:00 - How BabyBillion's Founders Work Together

01:09:50 - How Brands Get Into BabyBillion Videos

01:13:30 - The Final Lesson

In this episode, we discuss:About Akshit Chaudhary

Shubham Gaur, co-founder of 2 Sloggers, joins Bijay Gautam founder of LeverageX media, on The Creator Room to break down how sports creators are transforming the future of cricket media.From working with IPL franchises like Delhi Capitals and Lucknow Super Giants to building one of India's leading sports creator brands, Shubham shares the complete playbook behind creating fan-first content, building trust with cricketers like KL Rahul, and turning sports content into a sustainable business.In this episode, we discuss:-Why IPL franchises are investing heavily in creators-How sports creators build stronger fan engagement beyond broadcast rights-How Shubham built relationships with top cricketers and earned behind-the-scenes access-The business of sports content—from franchise retainers and brand deals to live events and sponsorships-Why being a genuine fan is a competitive advantage in the creator economy-How to build long-term IP instead of chasing viral content-Why consistency, process, and resilience matter more than short-term growthWhether you're a creator, entrepreneur, sports marketer, or a cricket fan, this conversation offers practical insights into building a business around content and where the future of sports media is headed.About Shubham GaurShubham Gaur is a content creator, actor, and the co-founder of 2 Sloggers, one of India's fastest-growing sports media platforms. Known for his fan-first approach to cricket content, he has worked with IPL franchises including Delhi Capitals and Lucknow Super Giants, collaborated with leading cricketers, and built multiple revenue streams through sports media, brand partnerships, and live experiences.Chapters:00:00 - Intro01:40 - Why IPL Teams Need Creators?05:20 - How I Became Friends with KL Rahul?08:30 - How I Entered the IPL?10:40 - The Cold DM That Worked11:40 - Why Cricketers Say Yes to My Videos15:00 - Rapid Fire17:59 - What Does an IPL Creator Actually Do?22:40 - What IPL Teams Actually Pay Me For23:50 - Why Fans Love Dressing Room Content26:30 - The Biggest Criticism I Faced31:10 - How Sports Creators Make Crores41:00 - Why Watching Cricket Abroad Is Better46:30 - How We Brainstorm with Players54:50 - The Ishan Kishan Story57:00 - The Formula Behind Every Viral Video58:40 - The 2 Sloggers Playbook01:03:00 - Who Really Runs 2 Sloggers?01:07:00 - How We Make Money Beyond IPL01:11:00 - Advice for Future Creators01:13:30 - One Final Lesson01:15:20 - Outro

Aryan Anurag is the co-founder of BingeLabs, India's largest founder personal branding company, specializing in short form content strategy and YouTube growth for creators and founders.In this episode of Digitek Presents: The Creator Room, Aryan Anurag breaks down his complete content strategy playbook: scaling a YouTube channel from zero to 400K subscribers, the 4-part framework for fixing retention, why personal branding requires real-life depth, and how BingeLabs runs a 100+ person remote-first content agency with zero office.He covers:- Why first principles thinking replaces the algorithm with the audience.- How to make viral reels? - How to extract winning content patterns by studying outlier videos in your niche.- The 3 elements every high-converting story needs to stand out.- Why smart, articulate people fail at content and how to fix it.- The fear, aspiration, and vulnerability framework behind every viral short form hook.If you're a founder or creator trying to build a personal brand through content strategy, or want to master short form storytelling and YouTube growth, this episode is for you.About Aryan AnuragAryan Anurag is the co-founder of BingeLabs, India's leading founder personal branding agency. A growth strategist, he helps top entrepreneurs and VCs build online distribution using first-principles thinking, pattern recognition, and authentic storytelling. Chapters -00:00 - Introduction01:15 - Forget the Algorithm, Study This Instead03:20 - The Second Rule Nobody Follows03:50 - 6 Traits of Viral Creators06:50 - The 3-Part Story Formula That Works08:00 - Why Most Creators Quit Too Soon11:00 - Who Should Never Make Content14:00 - Inside the Real Content Process17:00 - Finding Viral Patterns Before Anyone Else19:40 - The Hook Formula Behind Viral Videos24:30 - The Emotions That Make You Click30:10 - Why Your Retention Keeps Dropping33:00 - What Your Audience Really Wants36:50 - The Dead Trend Killing Your Reach38:40 - The Pacing Secret Behind Viral Cuts40:00 - How BingeLabs Runs Client Calls43:10 - Inside a 100+ Person Content Team45:10 - Judging Employees Without an Office47:20 - Rapid Fire With Aryan Anurag49:00 - Digitek Gear Reveal

Actor and content creator Rishabh Shukla isn't just making viral skits he's leveraging the power of short-form content to redefine his journey as a serious actor and creator.In this episode, Rishabh sits down to break down the real business of content creation, micro-dramas, and transitioning from traditional audition struggles to building his own creative empire.They break down:- How micro-dramas are reshaping creator storytelling and content?- His journey from Rs 5k ad shoots to full-scale IP production.- Why delegating and collaborating helps creators scale faster?- The realistic revenue splits across brand deals and platforms.- How creators can transition into OTT and main-lead roles.If you're an aspiring actor, a digital creator, or someone navigating the evolving creator economy, this episode offers a practical, honest playbook on building a sustainable creative career.About Rishabh ShuklaRishabh Shukla is a dynamic actor and digital content creator known for his engaging storytelling and viral comedy skits. Starting his career in traditional acting and commercials, Rishabh transitioned into digital creation, building a massive audience across Instagram and YouTube. Under Rishabh Shukla Creations, he continues to experiment with micro-dramas and long-form storytelling, proving that creators can pave their own path in the entertainment industry.Chapters:00:00 - Intro01:15 - The Shocking Pay Gap Between Actors And Creators02:32 - Rishabh's First Brand Deal Revealed04:10 - Zero Work For Months04:50 - The Job That Saved Him06:00 - How He Made Bad Baaja Baaraat12:40 - Budget Of Bad Baaja Baaraat ₹3 Lakhs 14 Million Views14:00 - The Hit Drama Formula17:50 - Real Life Of Creators23:00 - How Creators Scale Talent25:20 - Why He Rebranded Himself27:45 - Lessons From 900 Reels32:20 - Making Of Ek Barber36:30 - How Much Rishabh Shukla Earns40:30 - Aryan Kalvin's Views Vs Brand Value46:40 - Why Brands Pay More Than Films48:20 - The Audience He'll Never Leave57:40 - His Advice For Every Creator

In this episode, one of the top finance creators, Neha Nagar and Deepak Bhati from DigiWhistle reveal their entire business architecture. They break down how they build highly engaging financial content, scale digital brands, secure diverse revenue streams, and navigate the rapidly shifting landscape of personal finance and investments in India.They break down:- The exact roadmap to build a highly profitable personal finance brand.- How to simplify complex tax, investing, and money laws for viewers.- The best strategies to collaborate with top financial institutions.- Why creating trusted content is the most valuable asset today.- How to turn views and viral content into sustainable businesses.About Neha Nagar and Deepak BhatiNeha Nagar is an Indian finance creator and entrepreneur known for making personal finance, taxation, stock markets, and investing easy to understand through short, relatable content. She is also the founder of TaxationHelp.in and is widely recognized as one of India’s early finfluencers. She is married to Deepak Bhati who is a Chartered Accountant (CA) and the co-founder of Digiwhistle, a creator management agency in India. Chapters:00:00 - Trailer01:23 - The beginning of Neha & Digiwhistle's partnership07:04 - How nano-creators should position themselves08:52 - How Digiwhistle negotiates Neha's brand deals15:11 - Who makes the final call on brand deals: Neha or Deepak?19:31 - The era of Instagram TV (IGTV)20:20 - Do finance creators make the most money?21:29 - What is CPV & why does it matter?28:50 - How brands measure the success of Instagram Reels31:33 - Facing the worst phase in content creation44:06 - Neha's highest-earning month revealed44:31 - How much revenue does Digiwhistle generate?50:45 - The secret sauce: What works for Neha's audience54:35 - Dealing with financial liabilities as a creator57:58 - Is insurance actually beneficial?1:02:06 - How finance creators build diverse businesses1:06:31 - Final advice for aspiring creators1:13:11 - Digitek Outro & Integration

Nakul Gandhi isn't just an ordinary lawyer he is the legal shield for India's biggest creators. From fighting off scary corporate notices to securing landmark legal rights, he is changing how the creator economy handles the law.

In this episode of the Creator Room, Nakul Gandhi breaks down the hidden legal mechanics of the internet. He shares the exact playbook creators need when big brands, news agencies, or platforms try to push them around.

They break down

• What creators must do first when they get a scary legal notice.

• The clear legal line between fair criticism and actual defamation.

• How to protect your team and ideas with simple written contracts.

• What personality rights mean and how top creators protect them.

• How to appeal and fight back if a platform removes your content.

Nakul Gandhi is a top entertainment and intellectual property lawyer based in India. He manages legal strategy, contracts, and courtroom battles for elite creators like Dhruv Rathee, Food Farmer, and Raj Shamani. His firm helps digital businesses grow safely by protecting their trademarks, content, and personal brands from legal threats.

Chapters:

00:00 — Intro

01:45 — If You Get a Legal Notice, Do This FIRST

04:30 — Are Legal Notices Just an Empty Threat?

06:10 — How to Reply Without Ruining Your Case

08:10 — News Agencies are Secretly Ruining Creators

11:30 — The Dark Side of YouTube Copyright Strikes

15:06 — Honest Review vs. Illegal Defamation

18:50 — They Sued Him Just For Reading a Food Label!

19:50 — What a "Cease & Desist" Actually Means for You

21:50 — The Legal Boundaries of What You Can Say

22:40 — Stop! Answer These 3 Questions Before Replying

25:20 — What Happens If You Just Ignore It?

32:00 — Broke Creator vs. Massive Legal Team

34:10 — The Hidden Law Protecting Your Face and Voice

36:20 — Why Big Creators are Legally Locking Down Their Names

39:50 — How to Legally Protect Your Content House

41:10 — Should You Worry About This Lawsuit Trend?

44:50 — The #1 Survival Rule for Modern Creators

49:10 — The Real Entity Trying to Take Down Your Video

49:50 — One Final Advice for Every Single Creator

Varun Mayya isn't just one of India's biggest tech creators. He's building one of India's most ambitious content ecosystems. 

In this episode, Varun joins Bijay Gautam to reveal the complete architecture behind AEOS: 10+ owned channels generating over 1 billion views every month, a massive YouTube services business (YAAS), a video editing school ( Aevy TV ), an AI Lab (Labs), and a Bollywood-inspired AAA game studio, all powered by one core idea: distribution.

In this conversation, they discuss:

• How Varun is building one of India's cheapest AAA games.

• How AEOS built a billion-view ecosystem through  Aevy TV , YAAS, Labs, and distribution.

• How YAAS became one of India's largest YouTube service companies by creating a talent flywheel.

• Why distribution is the foundation behind every successful business Varun has built.

Whether you're a creator, founder, marketer, or entrepreneur, this episode is a masterclass in building enduring businesses through systems, talent, and distribution.

About Varun Mayya Varun Mayya is a pioneering Indian tech entrepreneur and creator known for his insights on AI and the digital economy. Starting from a humble apartment, he has scaled a massive content and service ecosystem under AOS, spanning educational networks, AI research units, and a next-generation game studio.

Yashraj Mukhate isn't just a meme creator who got lucky once; he is a music producer who turned one viral moment into a five-year-old, still-growing jingle business.

In this episode, Yashraj Mukhate reveals the business mindset behind his meme music empire. He breaks down how he avoided the classic post-viral crash by spacing out his content and never letting any single format get overexposed. He talks about why he refuses to build a distribution-dependent business, what actually goes on behind the scenes when a brand reaches out to him, and how his pricing went from charging Rs 1000 for a local jingle to commanding lakhs per project.

He breaks down:

• The one insight he had on day one of going viral that shaped every decision after.

• The finished brand video he refused to release, and didn't take a rupee for.

• The Tanmay Bhatt advice that changed how he reaches out to people.

• How brand jingle pricing actually works, and the jump in his rates.

• Why personality-based and content-based creators need different survival strategies.

About Yashraj Mukhate

 Yashraj Mukhate is one of India's most recognizable meme music creators, known for turning viral dialogues and trending internet moments into full-fledged musical mashups. After his breakout hit made him an overnight sensation, he built a steady, jingle-led business model that has kept him relevant and growing for over five years, all from the same home studio in Aurangabad. He continues to expand into film scoring and content education while staying rooted in the music-first identity that drives everything he does.

Chapters:00:00 Trailer

01:19 How Yashraj Actually Makes Money

04:03 Why Brands Want the Complete Creator Package

08:39 Surviving After Overnight Virality

15:27 How Yashraj Mukhate sustained virality?

23:05 The First Brand Deal Before Fame

29:39 Why He Doesn't Want a Distribution-Based Business

32:03 Brand Deals, Creative Freedom & Pricing

38:42 How Creators Should Value Their Work

45:44 Agency vs Manager: What Creators Need

48:45 Artist vs Bank Balance: The Constant Battle

50:34 The Creator Room Tradition 

Nishu Tiwari isn't just a creator making videos; she is a loud, bold, and strategic storyteller who has mastered the art of keeping millions of fans hooked.

In this episode, creator Nishu Tiwari reveals her entire playbook for content creation. She dives deep into how she filters ideas with her team, manages high-risk on-ground shoots, and keeps her audience constantly craving more. She breaks down the shift from simple prank videos to deep, high-effort documentary storytelling.

She breaks down:

• The 4-filter system her team uses to decide which ideas make the cut and which ones never see a camera.

• Why spending more on production does not always mean a better video and what actually moves the needle.

• The exact mindset trap that is quietly killing the long term growth of most Indian creators.

• The one rule she swears by that makes audiences forgive every on-camera mistake you will ever make.

• How Mayank and Ayush split responsibilities behind the scenes and why this exact team structure is what makes her content machine run.

.About  Nishu TiwariNishu Tiwari is a prominent Indian content creator known for her unique, high-energy, docu-style storytelling and challenge videos. Starting her journey with viral pranks, she has successfully pivoted into deep, immersive documentaries that explore untouched aspects of society. By blending raw human emotions with street-smart execution, Nishu has built a highly credible and unreplaceable personal brand in the creator economy.

Chapters:00:00 - Intro

01:49 - Nishu Tiwari Reacts to 5 Video Ideas: Pick or Reject 

08:55 - Nishu Tiwari Content Strategy

14:56 -  The 4-Filter System to Find Viral Video Ideas

17:55 - Nishu Tiwari Channel Journey

19:53- Why did Nishu choose to pivot from prank videos?

33:43 - Should You Take Video Ideas From the Comment Section?

35:16 - What to Do After Picking a Video Idea: Nishu Tiwari's Process

38:46 - Creator Game Section

44:45 -How Nishu Tiwari Shoots 24-Hour Challenge Videos

50:02 - How to Overcome Public Fear and Shoot Anywhere

01:03:15 - How to Design Hooks That Keep Viewers Watching?

01:06:37 - How Much Does a Nishu Tiwari Video Cost?

01:10:53 - YouTube Business Breakdown: Profit, Loss and Investment Per Video

01:19:28 - How does Nishu do Brand Deal Negotiation?

01:33:00 - Nishu Tiwari's Final Message for Aspiring Indian Creators