As inflation bites, Australians are mistakenly cutting out fresh vegetables to save money, prompting industry leaders to warn that processed snacks are actually significantly more expensive per serve.

Ausveg Managing Director Justine Coates joined Jason Matthews on 4BC Mornings to promote the "Plus One Serve" campaign, urging Aussies to increase their critically low vegetable intake from just 1.8 serves a day.

See omnystudio.com/listener for privacy information.