On this episode of Futureproof Brands, Larry and Joan link up to discuss the practicality of Problem Detection and the case studies that have delivered unwavering success for the future of some of the biggest brands in history. Does your brand actively reach to diagnose and resolve a dynamic range of potential pitfalls? Tune in as we break down the formula and methodology your brand needs to measure and address the unforeseen friction that has left brands like Southwest Airlines scratching their heads.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

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Co-Produced by Grove Brands

https://www.grovebrands.com/