Global suicide prevention and crisis support organisation Lifeline International has launched a new campaign, Decriminalise Suicide Worldwide: the first initiative of its kind to call for legal change in 25 countries around the world where suicide and attempted suicide are still a criminal offence. The charity’s communications and campaign director Nick Stravs, a former leader at BCW and Weber Shandwick, joins the PRovoke Media podcast to talk about the critical role of communications in the campaign’s strategy and potential success, along with Billee Howard, founder and CEO of AI-powered emotional insights software platform Brandthrō, who is working alongside Stravs on the campaign.