This week on Send Better Emails, Jamie and James are joined by Adam Pearce, founder of Blend, a leading CRO agency helping ecommerce brands increase conversion rates and average order value.

Adam shares the three simple changes that have driven some of the biggest uplifts for his clients including exposed mobile search, surfacing trust signals directly under the buy button and using stronger visual product imagery to increase engagement.

He also explains why brands make the mistake of starting and stopping marketing channels instead of building long term foundations and why conversion rate optimisation is less about design and more about understanding your customer.

If you run a Shopify store and feel stuck at a two percent conversion rate, this episode is packed with practical insights you can apply immediately.

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