In this episode of Cheat Codes, TaSh Elzie sits down with PR and marketing veteran Elizabeth Olson to discuss the reality of crowdfunding. Elizabeth brings her years of industry experience to a conversation that moves past the hype and into the actual work required to run a campaign. Having worked together on two separate projects, TaSh and Elizabeth explore the strategic friction between satisfying a community of backers and managing press relations. This is a look at the mental toll, the necessity of pre-campaign planning, and tips on when to launch.

Guest: Elizabeth Olson www.linkedin.com/in/ebetho/ 

Host: TaSh Elzie