In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh with Guy Kinnings, CEO DP World Tour and Ryder Cup Europe, talk about the power of sport in shaping the future of luxury.

With a career spanning decades in golf and sports management, Kinnings reflects on the global expansion of the game, the commercial power of the Ryder Cup and why sport has become one of the most compelling platforms for luxury partnerships.

From the global rise of golf to the commercial might of the Ryder Cup, Kinnings shares why sport has become one of the most effective platforms for luxury storytelling and brand building.

Tune in for:

• How the Ryder Cup & golf generally is becoming a world-class sporting spectacle
• The globalisation of golf across Europe, the Middle East and Asia
• Why luxury brands are investing in sport sponsorships & the cross over with fashion
• Balancing heritage with commercial growth
• The future of fan engagement in golf and beyond

Brought to you by Digital Luxury Group. 

Produced by Juliet Fallowfield 2025, https://www.fallowfieldmason.com/