In this episode of Accounting Industry Insights, Mark speaks with Julia Thomson from The Benchmarking Group about the key findings from The Crunch: The Annual Accounting Firm Benchmark Report. They explore what sets high-profit firms apart—focusing on quality over quantity, efficient systems, proactive partners, and diversifying beyond traditional accounting services.

Julia also shares insights on industry trends, including AI's growing role in accounting, the biggest challenges firms may face in 2025, and the untapped opportunities for firms willing to evolve. Tune in for expert advice on how accounting firms can boost profitability, enhance client relationships, and stay ahead in a changing industry.

The Crunch: The Annual Accounting Firm Benchmark Report: www.benchmarking.com.au/accounting-industry-report

The Benchmarking Group: www.benchmarking.com.au