Culture either enables strategic thinking or shuts it down. And culture isn't your mission statement or your values poster. It's what gets rewarded, what gets tolerated, and what gets punished every day. In this episode of This Is Strategic Marketing, I break down the specific cultural norms that enable strategic work and the ones that quietly kill it before it starts. When your culture rewards speed over rigor, activity over outcomes, or compliance over critical thinking, strategic leadership becomes an uphill battle, regardless of how talented your team is. Learn how to identify the norms that matter most and how to shift them deliberately, one behavior at a time.