Crushing Club Marketing

The Culture Conversation Club Leaders Can't Ignore: Why Your Staff Should Shape Your Strategy


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Private clubs are no longer just competing with each other for talent—they're competing with every employer offering a flexible, supportive work environment.

In this episode, Ed Heil talks with Meridith Picarelli-Khattar, Certified Club Manager and Certified Chief Executive, about what it really takes to build a team that delivers exceptional member experiences. Drawing from over 20 years in club leadership, Meridith shares why investing in people-first policies like parental leave, flexible scheduling, and employee development is no longer optional—it's essential.

If your club is thinking about how to retain top talent while staying true to its values, this episode offers practical, thoughtful guidance you won't want to miss.

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Crushing Club MarketingBy Ed Heil: Private Club Marketing expert

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