Today's episode of The Future of Teamwork, hosted by HUDDL3 CEO Dane Groeneveld, features a conversation with Ralf Specht about finding the soul of a company and shaping your desired corporate culture by eliminating unwanted values and behaviors while ensuring your ideal culture remains in place. The two discuss Ralf's path from working in publishing, to becoming a startup founder, and his writing endeavors as an author. Ralf has written two books, 'Building Corporate Soul' and 'Beyond The Startup,' both focused on helping leaders build companies with soul. In this talk, Dane and Ralf cover why "soul" is so important to Ralf and the three levels of The Soul System for creating a company culture with a soul, happy and engaged employees, and a sense of belonging, that ultimately outperforms other companies.

Key Takeaways

• Introducing Ralf Specht, author, consultant, and founder
• Loyalty between clients and agencies, an agency where both parties have equal rights and transparency
• Leadership and accountability, collaboration and preventing internal competition
• Collaborative organizations, designing the company to prevent competition
• Discussing the bare minimum of conducting surveys and collecting useful feedback
• Evaluation and confrontation, discussing The Soul System and clarity around who you want to be as an organization
• Examining LinkedIn, their values and transformation alongside acquisition by Microsoft
• Landing on Soul, driving a culture that is in sync and discussing motivations for leaving companies
• Manifesting a positive outcome, discussing the quality of leadership and the impact on teams
• Find Ralf online