Developing Core Values is an incredibly important step in building a successful company, as listeners and readers here well know. But what is the best way to go about creating them? It is tempting to throw together some inspirational quotes and archetypal motivational cliches, but those don’t speak directly to the particular culture and people who make up each individual organization.

Indeed it is that localized culture from which Core Values should grow. Chapter 2 of The Culture Fix explores how companies can look to their best talent to discern their Core Values.

Dr. Jeremy Weisz sits down once again with Will Scott to discuss Will’s new book The Culture Fix. Join them as they discuss how to develop the Core Values of an organization, using as an example the company SABRE and Fred the Lumberjack.

Here’s a glimpse of what you’ll learn:

• [01:45] What does Will mean by “Discern”?
• [02:42] Why it’s important to have descriptive Core Values: the example at SABRE with Fred the Lumberjack
• [06:30] Discerning Core Values by finding the great aspects of the culture which already exists in your best employees

Resources Mentioned in this episode

• The Culture Fix

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• About Me
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