After finding a suite of Core Values appropriate to a unique organization, and taking some time to properly describe them, the next step is to give them some life in multiple dimensions. Or, to put it another way, to bring them to life...literally. Each company will be slightly different depending on their culture, and that’s okay!

Most of the time this means giving them an allegorical or literal representation in the real world. This is Postering at its best. Archetypes, real-world examples, and even award trophies are examples of ways to get this done. The important thing is that the Core Values come alive and inspire the people that makeup and drive a company.

Join Dr. Jeremy Weisz once again as he sits down with Will Scott to explore his new book The Culture Fix. Listen in while they explore how to design Core Values in order to bring them to life.

Here’s a glimpse of what you’ll learn:

• [01:49] Designing Core Values: the example of Vircom
• [04:40] How Vircom brings Core Values to life by showcasing employees who live the values in the daily life of the company
• [05:30] Using music to give life to Core Values: the example of SABRE
• [07:00] Postering: Using imagery, and posters to help bring Core Values to life
• [08:50] The benefits of rewarding employees for live the Core Values
• [12:05] How the implementation of Core Values benefits a company overall

Resources Mentioned in this episode

• The Culture Fix

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