In this episode of Founders, Future, with host Jae Encarnacion, we sit down with Will Scott, Founder & CEO of The Culture Fix, to explore how businesses can transform their organizational culture into a measurable, value-driven asset. Will shares his journey from building treehouses as a child—complete with rules to foster harmony—to pioneering the 9 Deeds in 90 Days framework, which helps companies embed core values into daily operations. He reveals why most organizations struggle with culture despite knowing its importance and how his approach creates alignment, boosts employee engagement, and drives performance.

Will dives into the global impact of his work, from speaking engagements in Argentina to consulting with Fortune 50 companies, and explains why culture isn’t just a "soft" metric—it’s a measurable driver of success. He also discusses the challenges of scaling a mission-driven business, the power of storytelling in leadership, and why defining your company’s why (like helping immigration attorneys focus on "keeping families together") can reignite passion across teams. Whether you’re a startup founder or a seasoned executive, Will’s insights offer a roadmap to building a culture that employees love and customers trust.