<p class="" style="white-space:pre-wrap;">Colin Fyfe, CEO of the Hinkley & Rugby Building Society talks about how they serve customers that can be underrepresented by larger organisations, what external support they had in their work on purpose, and how they demonstrate their purpose – not just talk about it.  </p>

Colin Fyfe, CEO of the Hinkley & Rugby Building Society talks about how they serve customers that can be underrepresented by larger organisations, what external support they had in their work on purpose, and how they demonstrate their purpose – not just talk about it.

<p>Colin Fyfe, CEO of the Hinkley &amp; Rugby Building Society talks about how they serve customers that can be underrepresented by larger organisations, what external support they had in their work on purpose, and how they demonstrate their purpose – not just talk about it.&nbsp; </p>

The culture you want to work in

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that.

We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

Business

Careers

Management

Non-Profit

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that. We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

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The culture you want to work in

The culture you want to work in

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